Questionnaire and Audience Research Analysis for College Magazine

In order to get an idea of what the students want in their college magazine, I undertook some audience research including certain questions based around the college.

Would you like the college magazine to be informal/formal?
· Formal I
· Informal IIIIII

Are you planning on going to University?
· Yes IIIII
· No II
· Unsure

Would you read the college magazine?
· Yes IIII
· No III

How much would you be willing to pay for the magazine?
· 50p IIIII
· £1 II
· £1.50
· More

What would you like included in the magazine?
· Music III
· Games I
· Student’s Social Interests I
· College Events/Info
· Sport
· Cars
· Fashion
· Films II
· University

How often should the magazine be published?
· Weekly
· Monthly IIII
· Termly III

Would you like advertisements in the college magazine?
· Yes I
· No IIIIII

Audience Research Analysis

I conducted my audience research about the college magazine by asking the students questions based upon how they wanted the magazine to be formatted and which contents they would like to see included. By my results, it seems that most of the target audience are the more fun and outgoing students who like a good bargain. Also, I found out that most of the students would like the magazine to be informal rather than formal. However, most of them also are planning on going to University, so I know that I shall make it informal but with a touch of intelligence. This will also help me when I come to creating my magazine cover as I now have an idea of what the students want. Also, many students wished to have mainly music and films covered in the magazine without any advertisements included.